"Impact through

project-based

working"

HOW DO WE WORK


As described on the 'ABOUT' page, we want to make Dutch people aware of racism against Asians in the Netherlands, so that there is more understanding and solidarity between different cultures. However, racism is a big topic. So there is a lot to tell about it. To prevent it from becoming overwhelming, we have chosen to focus on one sub-topic with each awareness campaign. That is why iamprofiled has chosen to work on a project basis, where we always highlight one subject or problem per project. By briefly focusing on a specific subject or problem that Asians may experience in the Netherlands, we try to make it as light-hearted, accessible and interesting as possible.

All in all, making an impact through project-based work.


"Impact through

project-based

working"

HOW DO WE WORK


As described on the 'ABOUT' page, we want to make Dutch people aware of racism against Asians in the Netherlands, so that there is more understanding and solidarity between different cultures. However, racism is a big topic. So there is a lot to tell about it. To prevent it from becoming overwhelming, we have chosen to focus on one sub-topic with each awareness campaign. That is why iamprofiled has chosen to work on a project basis, where we always highlight one subject or problem per project. By briefly focusing on a specific subject or problem that Asians may experience in the Netherlands, we try to make it as light-hearted, accessible and interesting as possible.

All in all, making an impact through project-based work.

OUR PROJECTS


A project often focuses on one of the following goals: (1) identifying unconscious forms of behavior that can be perceived as discriminatory by Dutch people with an Asian background, (2) informing how Dutch people can do this differently and (3) what the different cultures in Asia. The starting point of every project is therefore that it is educational. It can be about a fun fact like a holiday of a certain culture in Asia, or a more serious topic like intersectionality. In addition, it can be videos, events, articles (instagram carousels) or podcasts, made and organized by iamprofiled itself, or in collaboration with partners.

What kind of projects have we been working on recently? We will tell you at the bottom of this page.

Join us!

Would you like to participate in one of our projects? Please contact us via our vacancy page. We can then inform you about the future projects you can participate in. The great thing about working on a project basis is that you are finished at the end of the project and can choose whether you want to work on another project or not. So what are you waiting for? Sign up now 😄


EVENTS


An example is the speed dating event with Asian guys during Valentine's Day. The idea behind this concept is to create awareness about the fact that Asian men in the Netherlands are sometimes disadvantaged in the dating world because of their Asian appearance. Men with an Asian appearance are sometimes portrayed as a joke or defenseless in the mainstream media. As a result, there are also few serious roles for Asian men, after which there is a lack of positive representation of Asian men in the mainstream media. This is in contrast to men with a non-Asian appearance who are more often portrayed as sexy on TV. As a result, people are less likely to give men with an Asian appearance a chance to go on dates. That is why iamprofiled wants to give everyone the chance to get to know them with the event "Speed Dating with Asian Guys". With this we hope that people will realize that it is mainly about someone's personality and that Asian men can also be sexy.

PARTNER PROJECTS


At iamprofiled we think it is important to work together with other parties, because we believe that together we are stronger and can achieve more. To date, iamprofiled has worked with various parties to make the Netherlands a bit more inclusive. For example, we once held a panel with DWARS (Groenleft Youth Party) to inform members and answer their questions about racism against Asians in the Netherlands. We did this by illustrating four socially awkward scenarios where the audience can raise what is socially inappropriate, why it happens and how it can be resolved. Together with Adoptionpedia we have carried out a project to create awareness about the effects of racism against Asians on the victims. We have also entered into a partnership with Tea Guys to help each other grow.

VIDEO PROJECTS


When it comes to storytelling, iamprofiled likes to do it through video projects. At the moment iamprofiled has two video series running. The first series falls under the project "Asian Stereotypes Exposed" and is a YouTube video program that, together with the viewer, will find out whether a specific problem of racism against Asians exists in the Netherlands. We do this by testing passers-by on the street to see whether they unconsciously display the undesirable form of behavior in order to confirm the existence of the sub-topic. Sometimes we also include the experiences of the Asians themselves in the Netherlands. The second series is called "Wist je dat...?", in which we share stories in a short/reels/tik tok format of how Asians in the Netherlands experience a specific problem of racism. In this way iamprofiled wants to reach the target group in an efficient way.

EDUCATIONAL CAROUSELS


Because there is so much to tell about all forms of racism against Asians in the Netherlands, it is a challenge to share the essence of the problems with the Dutch as concisely as possible. We try to do this via Instagram carousels. At the moment, the content of the Instagram carousels is mainly aimed at sharing quite diverse topics, from cultural developments to education of terminologies within the domain of activism. In the following, iamprofiled wants to post more content on Instagram that has to do with highlighting inappropriate forms of behavior against Asians that occur in the Netherlands, current food for thought storytelling on Instagram, give aways with partners and much more that better suits our target group.

OUT-OF-THE-BOX PROJECTS


At iamprofiled we encourage you to think outside the box. It is important to keep coming up with new ideas to address the existence of racism against Asians in the Netherlands.

Join us!

Would you like to participate in one of our projects? Please contact us via our vacancy page. We can then inform you about the current projects we are currently working on that you can choose from without obligation. The great thing about working on a project basis is that you are ready at the end of the project and can judge for yourself whether you still need to work a project wants to work or not. So what are you waiting for? Sign up now 😄