We from the advocacy group iamprofiled want to make Dutch people aware through positivity and creativity that the problem of racism against Asians in the Netherlands is real and that we should not downplay it. Iamprofiled believes that empathy and togetherness from society can be achieved by having meaningful conversations and to actively listen to each other's stories. Because this is usually a topic that people want to avoid, we want to make it more interesting and unique so that people genuinely get curious and want to learn. We want to achieve this by organizing playful events and posting viral-worthy content on social media (informative articles, podcasts and videos).
Our work ethics is based on the following core values: transparency, togetherness, equality, inclusion and accessibility.
Vision: a more inclusive Dutch society for Asians.
Mission: making Dutch people aware of the racism and discrimination against Asians in the Netherlands with creative multimedia content and positive representation, and thus to reduce the problems.